Whistler Blackomb and Monster Energy Unite in New Corporate Partnership

Monster Energy Named The Official Energy Drink of Whistler Blackcomb

WHISTLER, BC December 13, 2013 – Whistler Blackcomb and Monster Energy Canada, Ltd have recently signed an agreement that names Monster Energy as the official energy drink of Whistler Blackcomb. As the official energy drink partner, Monster Energy will bring new and innovative events and activations to Whistler Blackcomb’s bars, restaurants, mountains, and in the summer months, into the Whistler Mountain Bike Park.

“We could not be more excited to welcome Monster Energy to the Whistler Blackcomb partnership family,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “They have really developed a unique brand driven by athletes, musicians, personalities, and fans which aligns perfectly with Whistler Blackcomb’s community of ski and snowboard athletes and guests from around the world. From events to nightlife, guests can expect to see some incredible activations fuelled by Monster Energy at Whistler Blackcomb in the near future.”

Monster Energy will also continue to be the exclusive energy drink of the World Ski and Snowboard Festival (WSSF) for the next two years. The World Ski and Snowboard Festival takes place at Whistler Blackcomb every April and is the ultimate celebration of mountain culture and the ski and snowboard lifestyle. Monster Energy will remain the title sponsor of The Monster Energy Shred Show, the World Ski and Snowboard Festival’s snowboarding competition series, which has historically included World Snowboard Tour Big Air and Slopestyle events.

“The World Ski and Snowboard Festival is excited to continue its relationship with Monster Energy,” says Sue Eckersley of Watermark Communications, who produces the Festival on behalf of Whistler Blackcomb and Tourism Whistler. “They are a brand that has been a great partner throughout the years, bringing their credibility and experience to our events.”

“We, Whistler Blackcomb and Monster Energy, have like-minded goals to grow brand and business in the same space,” says Nelson Phillips, Director of Marketing for Monster Energy Canada, Ltd. “With our historic and continued investment in the community and our commitments to both WSSF and Whistler Blackcomb, the partnership is common sense.”

Monster Energy beverages are available at all Whistler Blackcomb food and beverage locations on mountain, Merlin’s Bar & Grill, The Garibaldi Lift Co. (GLC), Dusty’s Bar and BBQ, and Showcase Snowboards.

Guests looking to plan a trip to the consistently rated No. 1 Mountain Resort in North America can visit whistlerblackcomb.com/deals_packages or call 1-888-403-4727.

About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,174 centimetres (462 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.

For more information, visit http://www.whistlerblackcomb.com/media