Competitor Group Announces Partnerships with Oasis and Cunningham Seawall 10k for New Event
Inaugural Rock ‘n’ Roll Oasis Vancouver Half Marathon to feature live bands and fanfare at each Event scheduled for Sunday, October 26, 2014; Registration to open Nov. 15th at RunRocknRoll.com
Vancouver, BC – October 28, 2013 – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced partnerships with Lassonde Industries, Inc. and the Lions Gate Road Runners to bring the Rock ‘n’ Roll Marathon Series to British Columbia with the Rock ‘n’ Roll Oasis Vancouver Half Marathon in 2014.
“We’re more excited than ever about our launch of the Rock ‘n’ Roll Oasis Half Marathon in Vancouver and a partnership with 43-year-old Cunningham Seawall Race makes this a true community event,” said Scott Dickey, CEO of CGI. “Together we look forward to making the event an annual tradition promoting health and wellness in one of the most stunning destinations in North America.”
The inaugural Rock ‘n’ Roll Oasis Vancouver Half Marathon is scheduled for Sunday, October 26, 2014, with event registration opening on November 15, 2013 at RunRocknRoll.com.
“Lassonde is proud to expand our partnership with Competitor Group to become the title sponsor of the Rock ‘n’ Roll Oasis Vancouver Half Marathon with Oasis our flagship brand,” said Jean Gattuso, President and Chief Operating Officer, Lassonde Industries Inc.. “At Lassonde, we believe in encouraging people to take care of their health through physical activity and healthy eating, and we look forward to being part of an event that promotes tourism, fun and fitness in British Columbia.”
The Rock ‘n’ Roll Marathon Series started as a single race in 1998, and is now the ‘World’s Largest Running Series’ featuring a global tour schedule of 30 events in 2014. Race weekend in Vancouver will begin with a free two-day Health & Fitness Expo at the Vancouver Convention Center where all participants will go to pick up their race number. The expo will feature several running and fitness retailers, exhibits with free nutritional samples and a series of interactive clinics.
“Lions Gate Road Runners, who are pioneers in organizing road races in Vancouver since 1971, is thrilled to partner with the Rock ‘n’ Roll Marathon Series and their commitment to Vancouver to put on a world-class road race that will showcase our city’s scenic waterfront, feature local musicians and will provide for continual growth of our local running community,” said Frank Stebner, Race Director of the Cunningham Seawall Race. “We are looking forward to hosting thousands of runners so that everyone can see and experience what we already know, that Vancouver is one of the greatest running cities in the world.”
The Rock ‘n’ Roll Oasis Vancouver Half Marathon is now part of an international series of musically themed marathons and half-marathons, uniquely combining entertainment and running into a 13.1-mile street party. The half marathon will feature live bands positioned on entertainment stages along every mile of the scenic course, interspersed with fanfare and themed water stations. The running experience is topped off with a finish line concert featuring a major headline act.
For more information about the inaugural Rock ‘n’ Roll Oasis Vancouver Half Marathon, please visit RunRocknRoll.com/Vancouver.
About the Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 30 destination cities, drawing visitors from around the world. Over the 16-year history of the Rock ‘n’ Roll Marathon Series, charity participants have raised more than $290 million for a variety of worthy causes and nonprofit organizations.
Race weekend kicks off with a free Health & Fitness Expo with more than 100 exhibitors offering samples and showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with headliners like Pitbull, FloRida, Cheap Trick and Bret Michaels. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.
CGI owns and operates 83 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series, Women’s Running Series and the REI Muddy Buddy Series, collectively delivering more than 600,000 professional and amateur participants in 2013. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorMediaKit.com.