Snow Sports Canada Secures Two-Year Partnership With High Sierra

International Outdoor Product Manufacturer to Support Canada’s Best With Specialized Product Line

VANCOUVER – November 12, 2014 – With the 2014-2015 snow sport season kicking off this month, Snow Sports Canada, the official marketing consortium of seven national snow sport organizations, is pleased to introduce High Sierra as an Official Supplier. High Sierra proudly supports all Snow Sports Canada athletes as they compete on the world stage over the next two seasons.

“Having the support of brands like High Sierra is imperative to our athletes’ development in the coming season, while propelling our brand’s growth” said Davin MacIntosh, Executive Director of Cross Country Canada. “This corporate support enables our athletes to focus on what matters the most – reaching their full potential and winning on the world stage.”

For High Sierra, the partnership is a natural extension of their ongoing commitment to snow sports in North America, which includes a partnership with the United States Ski & Snowboard Association (USSA).

“From the weekend warrior to the World Cup Champion, Canadians are passionate about snow sports. As High Sierra is growing in the Canadian market, we are excited to partner with a brand that encompasses the passion and excitement that Canadians feel for winter sport.” said Paul DeCorso, General Manager of High Sierra Canada. “Snow Sports Canada athletes represent some of the best in the world – embodying the resilient and rugged characteristics required of a champion. High Sierra employees and products uphold those same values. We only manufacture the highest quality product, built to withstand the elements often endured by our athletes.”

The partnership allows for select Snow Sports Canada athletes to be outfitted with High Sierra travel and equipment bags. Additionally, High Sierra will bring Snow Sports Canada merchandise to retail locations nationwide, allowing for fans from coast-to-coast-to-coast to show their Canadian pride, while supporting our athletes this season.

“Travel is such a fundamental aspect of our lives as athletes and teams. Having a partner like High Sierra provides allows us to travel comfortably with all the essentials as we train and compete to reach our goal of propelling Canada to the top of the podium,” explained Canada Snowboard National Team member and Olympian Alex Duckworth.

To learn more about the partnership and Snow Sports Canada visit our website www.snowsportscanada.ca

Snow Sports Canada is a partnership of seven of Canada’s premier winter sport organizations that have joined forces to support the overall development of winter sport in our country. Representing over 93,000 registered members and 5.4 million recreational participants, Snow Sports Canada seeks to leverage the combined experience and expertise of their coaches, trainers, athletes and support staff to deliver high performance content to recreational snow sport participants in Canada. Snow Sports Canada’s mission is to ensure the safe participation in, and growth of, winter sport in Canada by providing access to the expertise of our national teams and to support the development of winter sport through the acquisition of corporate partners. The seven member NSOs of Snow Sports Canada are Alpine Canada Alpin, Biathlon Canada, Canada Snowboard, Canadian Freestyle Ski Association, Cross Country Canada, Nordic Combined Ski Canada and Ski Jumping Canada.

High Sierra designs feature-rich, outdoor lifestyle bags for adventurers everywhere. Since their founding in 1978, they’ve committed themselves to creating durable, affordable product with distinctive details, delivering the freedom to go anywhere – near or far, on roads or trails, on mountain ridges or snowy slopes, no matter what form your adventure takes.

High Sierra. Adventure This Way.