Intrawest selects the TwentyTen Group as its corporate strategic sponsorship and marketing agency
Vancouver, B.C. (May 7, 2012) – The TwentyTen Group is pleased to announce the recent signing of a 3-year agreement to be the agency of record for Intrawest. In keeping with Intrawest’s promise to deliver exceptional experiences to guests at its family of ski resorts, the Twentyten Group will identify and secure authentic commercial partnerships for Intrawest and help develop innovative marketing activation programs that tap into the unique experiences created in these world-class resorts.
“The Intrawest family of resorts provides an opportunity to speak to millions of consumers a year who represent a highly valuable target demographic for marketers. We are excited that an organization of the calibre of the TwentyTen Group is on board to help us secure partnerships that will maximize this opportunity and simultaneously build on our best-in-class guest experience,” says Ian Arthur, Chief Marketing Officer of Intrawest.
This partnership will see the TwentyTen Group build collective opportunities for marketing partners across Mont Tremblant Ski Resort, Steamboat Ski & Resort, Winter Park Resort, Snowshoe Mountain, Stratton Mountain, Canadian Mountain Holidays, the largest heli-skiing operation in the world, and Club Intrawest.
“The partnership between the TwentyTen Group and Intrawest is based on a mutual commitment to providing exceptional value to partners and experiences to guests. We are very excited about the remarkable marketing opportunities available to potential partners of these premier properties,” says Andrea Shaw, Founder of the TwentyTen Group.
Intrawest is an industry leader in the development and management of experiential destination resorts. The Company has a network of resorts at North America’s most popular mountain destinations including Mont Tremblant Ski Resort, Steamboat Ski & Resort, Winter Park Resort, Snowshoe Mountain and Stratton Mountain. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world and Club Intrawest, a private resort club with exclusive locations across North America. In addition, Intrawest markets and sells real estate at its resorts in North America. Intrawest is headquartered in Denver, Colorado.
About the TwentyTen Group
The TwentyTen Group is a progressive strategic sponsorship and marketing agency with a growing international client base. The Twentyten Group is the agency of record for the Canadian Olympic Committee, Intrawest, John Furlong, Whistler Blackcomb and 2015 Canada Winter Games. The firm’s past and present clients also include; The International Olympic Committee, Volkswagen, The City of Vancouver, BC Cancer Foundation, Cirque du Soleil’s Foundation One Drop, the Mark Anthony Group and Simon Fraser University among others. The TwentyTen Group has offices in Vancouver and Toronto and is a member of Encompass International.