TTG knows how powerful an inspiring story can be. Amidst these uncertain times, airlines and airport authorities have been particularly impacted in a negative way. That being said, we have picked out four stories this week that highlight positive changes coming to the airline industry:
The Greater Toronto Airports Authority (GTAA) launches its “Healthy Airport” commitment. This initiative outlines steps the airport and its partners are taking to prepare for future air travel with regards to health and safety. With the announcement also comes a strategic partnership with BlueDot, “a leader in advanced data analytics and technologies to predict and monitor infectious disease risks.”
2. US And Canadian Airports Buoy SSP’s Food Retail Business Amid Covid-19 Shutdowns
The North American operations of travel food and beverage retailer SSP stood out across the company’s global business as the sole driver of growth over the six months to the end of March. Aside from introducing rigorous health and safety protocols, SSP is instigating a data-driven and systematic approach to store re-openings. Key elements include: an immediate focus on reducing rents, franchise fees and minimum guarantees paid to airport landlords; prioritizing which units to open first based on customer demand, unit location, and profitability; tracking passenger traffic volumes; and re-engineering the cost base to enable profitability at lower sales levels.
3. Air Canada begins streaming video promotion
Until July 22, Air Canada is offering a collection of free online streaming video content to Aeroplan members. This content consists of approximately 200 films, shorts and other videos from Telefilm Canada, the National Film Board of Canada, the ImagineNative film festival, etc.
4. Winnipeg airport to host pop-up drive-in theatre in parking lot amid COVID-19
The Winnipeg James Armstrong Richardson International Airport announced Monday that with travel temporarily restricted due to COVID-19, its economy parking lot will host a pop-up movie theatre with a nine-by-five-metre HD screen. The nightly events are part of the airport’s CAA Summer Summer Drive-In Series.
The team at TTG has been busy working with Calgary Airport Authority (YYC) over the past year to develop new partnership platforms and engagement assets. If Calgary and Alberta are on your brand’s flight plan, drop us a note to learn more!