The Globe and Mail
Published Wednesday, Apr. 28 2010
Excerpt from the full article.
Andrea Shaw, 51, vice-president of sponsorship sales and marketing.
Ms. Shaw was associated with the Vancouver Games from the start, serving as vice-president of communications for the 2010 Bid Corporation, and then, from 2004 onwards, taking on responsibility for a myriad of corporate tasks, including raising sponsorship revenue and brand protection.
Gold medal moment
VANOC was the first Olympic organizing committee to also take direct responsibility for the Paralympics. Afterwards, a consultant for the Paralympics told Ms. Shaw of a colleague who uses a wheelchair who said “‘Congratulations. Those were unbelievable Games. Now, when I wheel down the street, I’m not looked at any differently.’ It’s amazing when you think we had that kind of impact.”
“One of the biggest things I’ll take out of here, after working so closely with John [Furlong] is recognition of the power of a clear vision. I’ve been so fortunate to be around that kind of leadership style. You learn a lot. We had our bumps and our lumps, great days and not so great days, but at the end, you come out of it a lot stronger. Adversity makes you strong.”
Ms. Shaw will resume a successful career running her own sports marketing business. Despite fatigue from the non-stop pressure of the Olympics, the doors of her new company, the twentyten Group, will open June 1. “You’ve got to strike when the iron is hot.” She has already taken two VANOC executives with her, including commercial rights management director Bill Cooper, and she has her eye on two more.