TTG, Canada’s premier strategic marketing and sponsorship agency, has been selected by NFL Canada to aid in expanding its roster…
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FIBA U19 World Cup Gold Medal Signals Canada’s Rise Guest Post from Aubrey J. Lovery, Director, Growth & Strategy, TORQUE…
Bill Cooper, Managing Director & Chief Operating Partner *For Part 1 of our collective HSBC Canada Sevens story with our…
Bill Cooper, Managing Director & Chief Operating Partner Amateur sport in Canada has struggled for years to identify reliable solutions…
(Athletics Canada, 2016) Bill Cooper, Managing Director & Chief Operating Partner From the vantage point of sponsorship properties, 2016 was…
COMPETING SPORTS, VIEWERSHIP & TV RIGHTS Rohaan Sethna, Manager, Sponsorship Strategy & Client Service This past weekend saw a plethora…
As seen in Sportcal Insight September/October 2015 Edition Bill Cooper, Chief Operating Partner Sport builds communities, engages youth, inspires volunteerism and…
TRANSFORMING A VENUE INTO A HOME FOR INTERNATIONAL CELEBRATION, SPORT & SPONSORSHIP There is a moment at the beginning of…
Bill Cooper, Chief Operating Partner Every year, we send a handful of teammates to the IEG Sponsorship Conference in Chicago….
JUNE 2014 | THE SPONSORSHIP REPORT Sponsorship has never been “all about” any one thing, but at various moments in…