2015 Canada Games Announce Selection of TwentyTen Group as Agency of Record

Prince George, BC (April 19, 2012) [PDF] – The 2015 Canada Winter Games Host Society is proud to formally announce the TwentyTen Group as Sponsorship Agency of Record.

The TwentyTen Group is a strategic sponsorship and marketing agency that will work alongside the 2015 Canada Winter Games Host Society to engage the corporate community in the Canada Games Movement and encourage continued support of this monumental event in the lives of Canadian youth.

Led by Andrea Shaw, the former Vice President of Sponsorship, Sales and Marketing for the Vancouver Organizing Committee of the 2010 Winter Olympic and Paralympic Winter Games (VANOC), the TwentyTen Group is comprised of several key members from the VANOC marketing team that generated record-setting levels in domestic sponsorship revenue for a Winter Olympic Games.

“We are very excited to play a role in helping write the story of the 2015 Canada Winter Games, Prince George through the establishment of authentic corporate partnerships that help stage an extraordinary Games,” said Andrea J. Shaw, Founder & Managing Partner of the TwentyTen Group.“These Games have the potential to inspire athletes, coaches, visitors and the host community alike and the TwentyTen Group is dedicated to identifying partners from the private sector that can help realize this potential through investments which include sponsorship, products, services, know how, awareness, engaged staff, passion and financial assistance to name just a few.”

“We are thrilled to partner with the TwentyTen Group as they have a phenomenal track record of sponsorship engagement and involvement,” said Stuart Ballantyne, CEO for the 2015 Canada Winter Games. “Additionally, they are an organization that has excellent culture, aspirations, and purpose and are committed to exceed client expectations through the establishment of exceptional partnerships.”

The 2015 Canada Winter Games will be the largest multi-sport and cultural event to ever be held in Prince George and Northern British Columbia and is forecasted to generate an economic impact of $70- $90 million while building champions and inspiring dreams amongst Canadian youth. Athletes from 10 Provinces and 3 Territories will compete in 20 sports with the dream of becoming Canada’s next champions. In 2015, choose your path, leave your tracks, and journey with the 2015 Canada Winter Games as they host the nation and share a northern story.

Today’s announcement will be formally shared with national stakeholders, sporting organizations, and prospective supporters at the Canadian Sport Tourism Alliance annual conference tonight in Richmond, B.C.