People, Passion, Partnership

What makes us different?

We get the big picture

Sponsorship is just one way to leverage a property’s commercial rights. It can be about connecting with consumers, enhancing their experience and engaging a brand’s stakeholders. So think bigger than just ‘Sponsorship – let us help you harness all your commercial rights through true partnership.

We sweat the small stuff

Our team creates sponsorship, marketing and commercial rights strategies for big and small properties. From the Olympic and Paralympic Games through to National Sport organizations. In every case we customize and optimize the opportunity.

We're an extension of your team

Our experience, dedication to careful planning, and strategy expertise have established a long track record of delivering undeniable ROI and values-driven partnerships that stand the test of time.

Performance is in our DNA

Born out of the Olympic movement and nurtured over the years by clients that inspire us to continually raise the bar, the TTG team is driven to exceed client expectations. It’s how we land unprecedented partnerships and are catalytic to new ways of harnessing your commercial rights.

We read & react

Building your property’s value proposition is an on-going process. To maximize your return we continuously review your sponsorship and commercial rights strategy, identify opportunity, create assets and monitor results. It’s not just a different way to play the game; it’s a better way.

So much more than sponsorship

Taking a holistic view of each property’s commercial model and unique value proposition, from strategic partnerships through to licensing, royalties, broadcast, content, philanthropy and more, we work to optimize revenue from every angle.


Elevating the potential of sport, culture and community.

Sponsorship rights fees ebb and flow with the market. But the unique value of commercial rights as a means to connect consumers with brands does not diminish. We help properties optimize this value and raise the potential of commercial rights on behalf of sport, culture and community properties. We push beyond just sponsorship to fully harness the potential of your property.

How We Do It

Our Values

Fire Starters

Igniting Passion & Purpose

Truth Tellers

Trusting & Trusted

Bridge Builders

Integrating Opportunities

Trail Blazers

Innovating Courageously

Game Changers

Elevating Performance

Difference Makers

Delivering Excellence