Winter is Here & Brands Should Be Jumping at the Opportunity

As the snow begins to fall and mountains open, snow sports enthusiasts are hitting the slopes in droves. Over the years we have represented a few mountains, national snow sport organizations and a certain National Olympic committee, and what we have come to realize is just how valuable this consumer group can be to sponsors. Why should brands pay attention to this consumer?

Although hockey may be the crown jewel for many sponsors, after seeing this data maybe you will think about diversifying your winter portfolio, exploring the other side of winter and attracting a very brand-loyal consumer base passionate about getting out into the mountains.