Whistler Blackcomb and the Globe and Mail Announce Sponsorship Renewal

Two Iconic Canadian Brands Align to Offer Canada’s National Newspaper to Whistler Blackcomb Guests
March 12, 2012

Whistler Blackcomb is excited to announce the renewal of its sponsorship agreement with The Globe and Mail. As the official newspaper of Whistler Blackcomb for the next three years, the sponsorship program will bring a number of unique offers and rewards to Whistler Blackcomb guests throughout the year. The Globe and Mail is currently offering guests access to daily newspapers in various mountain top locations, and a complimentary four week subscription to Globe2Go for Fresh Tracks participants.

“We are thrilled to bring The Globe and Mail on board for another three years,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “Partnering with the Globe and Mail enables Whistler Blackcomb to increase its brand awareness as an iconic Canadian destination resort, while providing unique offers and benefits to The Globe and Mail readers, both nationally and regionally.”

Through this renewal, The Globe and Mail becomes the title sponsor of Fresh Tracks Mountain Top Breakfast, offered daily throughout the winter season. Guests who attend the breakfast will be treated to a complimentary four week subscription of Globe2Go, the e-edition of The Globe and Mail newspaper. Whistler Blackcomb Fresh Tracks offers early birds a mountain-sized breakfast buffet and early loading privileges to the Roundhouse Lodge at 7:30am. As soon as Whistler Patrol gives clearance, guests are free to hit the freshly groomed runs before the public uploads at 8:30am.

“The Globe and Mail’s partnership with Whistler Blackcomb is a natural fit – for our dedicated readers and the passionate skiers who visit their slopes each year,” said Sean Humphrey, Director of Marketing, The Globe and Mail. “Whether it’s the newspaper while you sip hot chocolate in the chalet, Globe2Go on your tablet from 2,000 feet, or early access to the slopes, The Globe and Mail makes the most of your Whistler Blackcomb experience.”

The Globe and Mail is also the title sponsor of the B.C. Law Firm Ski Championships event, which is held annually on Blackcomb Mountain. This year’s event will take place March 24, 2012 and is open to members of the Vancouver Bar Association who are interested in team ski and snowboard racing. To learn more about the race or to register, visit www.whistlerblackcomb.com/events/mountain/lawyers.

For more information about Whistler Blackcomb’s partnership with the Globe and Mail, visit Whistler Blackcomb Corporate Partners.

Deals and Packages
To plan a trip to the consistently rated No. 1 Mountain Resort in North America this winter, visit www.whistlerblackcomb.com or call 1-888-403-4727. Season long event and festival information is available online along with the most current weather and snow information.

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