Vancouver, B.C. (October 25, 2011) – Whistler Blackcomb has chosen the Vancouver-based TwentyTen Group as their corporate partnership agency of record entering into a multi-year agreement. This strategic marketing and sponsorship firm boasts numerous alumni from the celebrated Vancouver 2010 Olympic marketing team that set international and domestic records for partner servicing standards and revenue raised.
Whistler Blackcomb is consistently ranked as the No. 1 Mountain Resort in North America hosting two million skier visits annually. With the infamous mile high vertical, 37 lifts, including the stunning PEAK 2 PEAK Gondola, and an unparalleled village atmosphere, the mountain resort values partnerships that further augment the resort’s experience for visitors.
“The TwentyTen Group has the breadth of industry experience, talent and integrity that will help us identify and maintain partnerships that will propel us to our goal of being the No. 1 Mountain Resort in the World,” said Dave Brownlie, President and Chief Operating Officer at Whistler Blackcomb.
“Our values are perfectly aligned. We aspire to elevate the potential of sport, culture and community and see tremendous opportunity to do just that with a property as iconic and aspirational as Whistler Blackcomb,” said TwentyTen Group Founder & Managing Partner, Andrea J. Shaw, former Vice-President Sponsorship Sales & Marketing at The Vancouver 2010 Olympic & Paralympic Winter Games. “Corporations look to the TwentyTen Group for guidance developing over-arching marketing strategies, elevating business performance and optimizing marketing investments. Delivering on business objectives is our core service offering to clients. Whistler Blackcomb will be no exception with its capacity to drive consumer marketing, business to business, staff engagement and corporate sustainability objectives alike.”
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, over 8,000 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,090 centimetres (430 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gon