Canadian Sponsorship Industry Grows to Over $1.5 Billion in 2011
Vancouver, B.C. (September 13, 2012) – With sponsorship spending representing nearly a third of all Canadian marketing budgets, sponsorship investment is now a critical component of all major marketing strategies. To meet the needs of this growing industry, the TwentyTen Group is pleased to announce the addition of Senior Partner Brad Furtney and Associate Auburn Sigurdson to its team of strategic marketing and sponsorship professionals.
“With demand rapidly growing for sponsorship expertise, we are delighted to bring these two proven professionals to our team,” said Andrea Shaw, Founder and Managing Partner of the TwentyTen Group. “Our primary goal is to always exceed client expectations and the addition of Brad and Auburn brings even more industry intelligence to our team as we deliver innovative marketing strategies that engage audiences and deliver results.”
Brad Furtney joins the TwentyTen Group as a Senior Partner to lead the firm’s sales team and Toronto office. Brad brings with him over two decades of marketing, sponsorship and sales experience in the packaged goods, broadcast media and digital media industries which will bring the rigour and process of media sales to the sponsorship landscape. Most recently at Bell Media, Sympatico.ca, Brad led the digital media sales team which focussed on building customized digital solution partnerships with Canada’s largest corporations.
Auburn Sigurdson brings a wealth of communications and sports experience to the Vancouver office. Auburn is the client lead for Whistler Blackcomb. Prior to joining the TwentyTen Group, Auburn was Manager of Marketing and Communications at Canadian Sport Centre Pacific, where she oversaw the organization’s communications, partnership development and philanthropic outreach over three campuses in Victoria, Vancouver and Whistler, and eight satellite regional centres throughout BC.
About the TwentyTen Group
The TwentyTen Group is a progressive strategic marketing and sponsorship firm with a growing international client base. The TwentyTen Group is the agency of record for the Canadian Olympic Committee, Intrawest, John Furlong, Whistler Blackcomb and 2015 Canada Winter Games. The firm’s past and present clients also include; The International Olympic Committee, Volkswagen, The City of Vancouver, BC Cancer Foundation, Cirque du Soleil’s Foundation One Drop, the Mark Anthony Group and Simon Fraser University among others. The Twentyten Group has offices in Vancouver and Toronto and is a member of Encompass International.
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