Jana Madill moves from Client Service lead to helm sponsorship agency
January 17, 2019 (VANCOUVER, BC) – TTG Canada announced today a move within their Leadership Team with the appointment of Jana Madill to General Manager of subsidiary TTG Partnerships.
Madill moves from her role as Director of Sponsorship Sales & Client Service with TTG Partnerships, where she has been instrumental to multiple partner relationships (Canada Basketball, Rugby Canada, NFL Canada, Vancouver Mural Festival etc.) and led the team responsible for the corporate sponsorship and engagement program at the hugely successful HSBC Canada Sevens.
Her new role will see her expand TTG Partnerships’ specialty as they look at ways to optimize commercial rights and diversify revenue for clients, maximizing property assets.
“It was a natural progression for Jana, who has been instrumental in our success for the last few years,” said Bill Cooper, Chief Operating Partner of TTG Canada. “We are proud to build on the vision of our Founder Andrea Shaw by further benefiting from another strong woman on our leadership team and I know Jana will drive TTG Partnerships’ work in helping fantastic properties across Canada harness their value.”
Prior to joining TTG Partnerships in 2015, Madill ran her own consulting firm, Digg Marketing, where she developed and implemented a variety of integrated marketing and communications programs, for a diverse roster of corporate entities. She began her career alongside Andrea Shaw, at The Landmark Group, where she negotiated and sold over $1 million in corporate sponsorships and managed the relationships for a variety of clients (both profit and non-profit). During her career, Madill has worked with recognizable brands such as Coca-Cola, Molson Canadian and Seventh Generation.
“2019 will be an exciting year for TTG Partnerships as we welcome new clients from sectors like not-for-profit, education, food & wine, and offer more services alongside sales including workshops, prospect alignment and commercial narrative development,” said Madill. “My goal is to build on the strong foundation Andrea and Bill have created by continuing to foster an environment where our employees and clients can reach to new heights, learn and grow.”
TTG Partnerships (formerly TwentyTen Group) was born out of the Vancouver 2010 Winter Olympics, where agency Founder Andrea Shaw led the team that generated an unprecedented amount of sponsorship revenue for a Winter Olympic Games. Now sitting under the umbrella of independent agency TTG Canada, alongside sister agency TORQUE Strategies, this new appointment creates efficiencies in the TTG Canada executive group and allows leaders Shaw and Cooper, alongside TORQUE Strategies Managing Director Bart Given, to continue to grow the agency family and deliver on TTG Canada’s unique value proposition.
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About TTG Partnerships
TTG Partnerships is a leading-edge strategic marketing and sponsorship firm with a holistic approach to commercial optimization and revenue generation strategy. The firm has a proven track record of landing unprecedented sponsorship deals and building game-changing marketing solutions for iconic properties since its inception nearly seven years ago, including marked success with clients such as the Canadian Olympic Team, Whistler Blackcomb, HSBC Canada Sevens and many more. TTG Partnerships currently proudly serves as the agency of record for Canada Basketball, Rugby Canada and HSBC Canada Sevens, and consultative strategist for clients such as Rowing Canada, Athletics Canada and the Vancouver Economic Commission.