Bill Cooper

Managing Director & Chief Operating Partner

He is a pit boss extraordinaire who guides the day-to-day operations of the company and upholds the organization’s culture and values. Bill works with TTG’s exceptional sponsorship property teams in both Vancouver and Toronto, and is a regular participant in project ideation and discovery sessions; a hallmark of TTG’s innovative approach.

In addition to his leadership role, Bill is also a hands-on account team member, working directly with a number of clients and bringing his considerable experience and expertise to the table.

He has led teams in tailoring sponsorship strategies and leveraging the commercial rights for top-tier organizations including Rugby Canada, Canadian Freestyle Ski Association, Canadian Olympic Committee, and The Great Trail, to name a few.

Prior to joining TTG, Bill was the Director of Commercial Rights Management for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games. Years prior to this included roles with companies like Bell, Cossette, ESPN, the X Games and more. He is a father of four (all highly active in community sport), a skier, a boarder, a very sustainable fisherman (read: his sponsorship success outstrips his fishing success by nearly 100%), and a watcher of the waters off Saltspring Island.

Favourite Quote

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, Disney CEO, 1984-2005

Personal Note

Coffee is lonely alone and sleeves are boring down. So let’s grab a cup and roll ‘em up. Look forward to hearing from you.

Career Highlights

  • CEO, HSBC Canada Sevens
  • Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games
  • Cossette
  • ESPN STAR Sports

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