REC Media Partners with KidSport So All Kids Can Play

We are so pleased for our client KidSport, who announced today they are welcoming new partner REC Media into the family. REC Media’s relationship with recreational facilities is a fantastic fit for KidSport’s message, ensuring the KidSport story is shared far and wide.

TORONTO, ON (March 31st, 2015) – REC Media and KidSport Team Up So ALL Kids Can Play!

REC Media, Canada’s only advertising network singularly focused on recreational facilities, and KidSport, a national not for profit organization that provides financial assistance to children enabling them to participate in organized sport, announced a media partnership. This new partnership will help ensure no kid is left on the sidelines and all can experience the positive benefits of organized sport. Over the next year, REC Media will provide KidSport with media inventory throughout their extensive network of recreational facilities across the Canada. The partnership will raise awareness for the cause and assist KidSport in breaking down barriers that prevent children and youth from participating in organized sport.

“We are thrilled to come on board as a media partner with a great organization like KidSport,” said Troy Sedgwick, President & CEO of REC Media. “This partnership is built on aligned values and goals – to invest in Canadian grassroots sport by ensuring all children have the opportunity to play.”

The unfortunate reality is that one in three Canadian children do not have the opportunity to participate in organized sport due to financial barriers. Since 1993, KidSport has helped over 450,000 children and youth enjoy a season of sport. With the help of partners like REC Media, KidSport remains committed to ensuring that all children and youth have the opportunity to experience the positive benefits of organized sport.

“KidSport is proud to partner with REC Media,” said Jamie Ferguson, Chair of KidSport. “Our organizations share the belief that the benefits of sport participation extend far beyond the field of play. Through this partnership with REC Media, we will be able to reach more Canadian families and ultimately help more children and youth enjoy the benefits of organized sport.”

As an advocate for grassroots sport in Canada, REC Media is committed to supporting KidSport So ALL Kids Can Play!

About REC Media:

With offices in Toronto, Calgary and Vancouver, REC Media specializes in management and execution of grassroots marketing campaigns in community and municipal recreational facilities coast-to-coast. REC Media has been serving clients and their agency partners since 1995, and is celebrating 20 years in 2015.

About KidSport:

KidSport helps remove the financial barriers that prevent kids from playing sport, by providing assistance for registration fees and sport equipment to children aged 18 and under. Through a confidential application process, the national not-for-profit organization provides grants to children from coast to coast enabling them to play a season of sport. Since its creation in 1993, over 450,000 kids across the country have been given the chance to play sport through KidSport grants and sport introduction programming, supported by 178 community chapters across the country.

For more information:

Troy Sedgwick
President, REC Media Inc.
E: tsedgwick@recmedia.com P: 888-746-5237 x9050

Bryan Ezako
Manager, KidSport
E: bezako@kidsportcanada.ca P: 204.925.5914

Alyson Schmidt
Associate Partner, TwentyTen Group
E: alyson@twentytengroup.com
P: 416.583.2010