TTG, Canada’s premier strategic marketing and sponsorship agency, has been selected by NFL Canada to aid in expanding its roster of corporate partners.
November, 7, 2017 (TORONTO)– NFL Canada announces TTG Partnerships (a subsidiary of TTG Canada) as the league’s sponsorship sales agency in Canada.
NFL Canada manages all aspects of the league’s business in Canada including fan development, media, marketing, corporate partnership and consumer products. TTG shares the league’s goal of strengthening the interest of the sport of football and continuing to grow the NFL fan base in Canada.
TTG Partnerships, will collaborate with NFL Canada to develop commercial assets and propositions which will, support the league in building a robust and dynamic partnership framework that grows its corporate partner base in the market.
“TTG has the experience building highly successful marketing and partnership strategies for international and domestic sport properties within Canada. From the Vancouver 2010 Olympic and Paralympic Winter Games, to rugby’s Canada Sevens, their track record is proven. We are proud to welcome TTG into the NFL family and work together to strengthen the brand and game of football within Canada”, said David Thomson, Managing Director, NFL Canada.
“There is more momentum surrounding football in Canada now, than ever before,” said Andrea J. Shaw, Founder and Managing Partner of TTG Partnerships. “Football’s passion, loyalty and ritual is unrivalled by any other sport in North America. Armed with our experience and the power of sport to unite Canadians, we are proud to join NFL Canada in strengthening and amplifying their voice within the Canadian marketplace.”
Through creative thematic asset development, experiential initiatives and building brand narratives, NFL Canada and TTG Partnerships will provide the platform and catalyst for authentic and results-based partnerships that effectively leverage the consumer passion for the NFL in Canada.
About TTG Partnerships
TTG Partnerships is a leading-edge strategic marketing and sponsorship firm with a holistic approach to commercial optimization and revenue generation strategy. The firm has a proven track record of landing unprecedented sponsorship deals, and building game-changing marketing solutions for iconic properties since its inception nearly seven years ago including marked success with clients such as the Canadian Olympic Team, Whistler Blackcomb, HSBC Canada Sevens and many more. TTG Partnerships currently proudly serves as the agency of record for NFL Canada, Canada Basketball, Rugby Canada and HSBC Canada Sevens, and consultative strategist for clients such as Rowing Canada, Athletics Canada and the Vancouver Economic Commission.