Kicking off the year of sport at the 2015 Canada Games

On February 12, 2010, Canada opened its doors and hosted one of the most memorable sporting events in Canadian history, the 2010 Vancouver Olympic Winter Games. The Games would go on to shape the future of amateur sport in our country and raise the bar higher than ever for the success and development of Canada’s athletes and for the collective passion Canadians share for our athletes.

Flash forward 5 years, and the very same week in February, Prince George, BC is putting the final touches on preparing for what will be Northern BC’s version of the Olympic Games, the 2015 Canada Winter Games. 2,300 young athletes from coast to coast, more than 1,000 coaches and over 5,000 dedicated local volunteers are ready to host hundreds of thousands of spectators and deliver a uniquely Canadian celebration of sport excellence.

At the Bathurst, New Brunswick 2003 Winter Games, one of these young athletes was Team Nova Scotia phenom Sidney Crosby. Whitehorse 2007 showcased Team Quebec speed skating starlet Marianne St Gelais and when Dara Howell took to the starting gate at the 2011 Canada Winter Games in Halifax, little did we know she would be an Olympic Gold Medalist only three short years later.

Please consider this your invitation to join in on the action in the comfort of your own home through television broadcast, live web cast or following the Games on social media over the next 18 days.

In the coming weeks, I will be sharing snapshots from the Games on TwentyTen Group’s Instagram account as well as insights from the team behind the Movement at the Canada Games Council, and personal anecdotes from National Partners here on our website. We will capture their excitement for the 2015 Canada Winter Games as well as onsite activation plans and brand alignment with this rapidly growing Canadian sport property.

Our post Games wrap up will showcase the highlights of these Games and set the stage for our inspirational future ahead, when Winnipeg hosts the 50th anniversary of the Games in a joint celebration with Canada’s 150th birthday in the summer of 2017.

So dust off your Vancouver 2010 Red Mittens for old times’ sake and join us in Prince George. Or tune in from your own home, where the Year of Sport will kick off with a memorable showcase of Canada’s next generation of Olympic champions and set the bar for what is sure to be another game changing decade of Canadian sport.